Thursday, February 21, 2008
President's Day Weekend
Did anyone else see a pretty significant traffic dip over President's Day Weekend on your various websites? I'd be interested to hear your experience if you did...
TheUniversityReview.com Data!
Given the difficulty of gathering data for TheWorkReview.com (chronicled earlier on this blog), I had naturally assumed that TheUniversityReview.com would be an equal challenge. It turns out that it's not, and I'm not really sure why. Just for the heck of it though, I'm going to take a guess.
First, I think it might be because of the demographic of the visitors. Right now, I'm working to draw young adults and college students to the site to review their colleges & universities. I think this demographic is much more comfortable with sharing information online than the average member of the workforce (with some exceptions, of course).
Second, this data isn't as sensitive as employment data. I think that some people are genuinely concerned about being able to be identified by leaving a review at TheWorkReview.com. And in some cases (for example, a company with 2 employees), they probably can be. With colleges and universities, however, the level of guaranteed anonymity is higher, and the data being shared is perceived to be much less sensitive.
It will be interesting to see if TheWorkReview.com grows as Gen Y and younger enter the workforce. I guess I'll be waiting a while before I have that answer.
First, I think it might be because of the demographic of the visitors. Right now, I'm working to draw young adults and college students to the site to review their colleges & universities. I think this demographic is much more comfortable with sharing information online than the average member of the workforce (with some exceptions, of course).
Second, this data isn't as sensitive as employment data. I think that some people are genuinely concerned about being able to be identified by leaving a review at TheWorkReview.com. And in some cases (for example, a company with 2 employees), they probably can be. With colleges and universities, however, the level of guaranteed anonymity is higher, and the data being shared is perceived to be much less sensitive.
It will be interesting to see if TheWorkReview.com grows as Gen Y and younger enter the workforce. I guess I'll be waiting a while before I have that answer.
Tuesday, February 5, 2008
TheUniversityReview.com is Live!
As foreshadowed in my last riveting post, TheUniversityReview.com is now officially live!
Please review your college or university now!
Please review your college or university now!
Friday, February 1, 2008
Big Plans!
So TheWorkReview.com is officially revenue positive - meaning it's generating more income in a month than it's costing to keep it running. That's a long way from profitable - we still need to recover all sunk development costs - but it's a very positive sign.
So positive, in fact, that it has encouraged us to continue developing user-generated-content websites. This is a pre-release announcement of TheWorkReview.com's upcoming sister site TheUniversityReview.com. The idea is the same - large groups of people will generate statistically accurate data over time. This time, however, the things being reviewed are universities, technical schools, colleges, etc. There are other competitors, but again, the ease of data input and lookup really set TheUniversityReview.com apart.
So, this blog will be changing from TheWorkReview blog to a more general User-Generated-Content blog. I'll continue to discuss the trials and tribulations of building these sites (and hopefully offer some insight in the process), but it will be at a more general level, across all of the sites. More are being planned every day (much to my wife's dismay).
As always, if you haven't already, please add and/or review your company, job, or work place. And, this time, please review your college or university!
So positive, in fact, that it has encouraged us to continue developing user-generated-content websites. This is a pre-release announcement of TheWorkReview.com's upcoming sister site TheUniversityReview.com. The idea is the same - large groups of people will generate statistically accurate data over time. This time, however, the things being reviewed are universities, technical schools, colleges, etc. There are other competitors, but again, the ease of data input and lookup really set TheUniversityReview.com apart.
So, this blog will be changing from TheWorkReview blog to a more general User-Generated-Content blog. I'll continue to discuss the trials and tribulations of building these sites (and hopefully offer some insight in the process), but it will be at a more general level, across all of the sites. More are being planned every day (much to my wife's dismay).
As always, if you haven't already, please add and/or review your company, job, or work place. And, this time, please review your college or university!
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